Commercial Awareness and Business Acumen

In order to execute the strategy effectively you must have business acumen and commercial awareness.

How well do you know your organisation and the external environment in which your organisation operates?

How often do you identify and analyse trends in your competitors behavior?

How are you proactively making money for your organisation and do you have the financial acumen to understand your balance sheet?

IDG can develop your ability to apply understanding of the company and its industry to improve effectiveness and profitability. Individuals behaving commercially will:

  • Base decisions primarily upon the benefits to the business
  • Concentrate on delivering results which bring the clearest commercial benefit
  • Demonstrate an understanding of how the different parts of the organisation work together
  • Ensure their own work is in line with the direction of the organisation
  • Identify opportunities to gain commercial advantage by exploiting competitors’ weaknesses
  • Be able to use sound financial logic to propose a convincing case to influence the business direction
  •  Keep up to date with commercial developments within the industry
  • Control costs and thinks in terms of profit and loss and added value

Becoming more commercially aware and demonstrating your business acumen means you and your business have every opportunity to succeed.

For more information, please contact:

Principal Consultant

Iain works across all of IDG’s major clients bringing a real commercial focus to any programme he delivers. He is responsible for managing one of IDG’s largest financial services accounts, using a global team to deliver workshops in 20 countries across three continents. Iain is also part of the team who design and deliver IDG’s bespoke business simulations.

He joined IDG in 2003 after spending seven years in practice in a Big Four accountancy firm where he was also responsible for the training of the 600-strong graduate intake. During his time at IDG he has worked primarily within financial services, leading long-term leadership programmes both at first line manager and middle management levels. Early in his IDG career Iain led a large-scale assessment and development project in Bahrain which has subsequently been used in both Abu Dhabi and Jordan and he remains engaged in IDG’s work in the Middle East.

Iain is a qualified chartered accountant with a degree in Philosophy and Psychology from Wadham College, Oxford. Since joining IDG he has passed the Securities Institute Islamic Finance Qualification as well as being accredited to Level B with the BPS.

Clients value Iain’s ability to challenge them individually and collectively and his willingness to push them to deliver more. They also appreciate his global experience and intellectual rigour!