Ayda is responsible for creating all of IDG’s printed publications, workbooks, flyers, marketing graphics and promotional products.

Prior to joining IDG, Ayda had been working as a freelance designer & maker for over 10 years. Throughout her career she has designed, manufactured, exhibited and marketed her own designs. As an industrial designer she has also worked in the electronics industry where she designed highly specific devices for the security sector.

Aside from her professional interests she is a prolific crocheter, jazz bass player, and loves hand written signs.