IDG and the Royal Military Academy Sandhurst

Since 2001, we have been in the privileged position of having a unique partnering agreement with the Royal Military Academy Sandhurst.

This agreement enables us to use the Academy’s facilities, which include classrooms, prestige rooms for dining, accommodation and the vast grounds that include manicured lawns, lakes and training areas used by the cadets. As importantly, in our programmes we are able to combine our commercial and professional experience with over 200 years of leadership experience from the British Army.

Please watch the film below to find out more.

One hurdle we have to overcome with some clients is a false perception that IDG is a military-style development organisation. This is far from reality. We use military leadership analogies only where appropriate and in some circumstances we are able to call on serving and ex-military personnel to give us the benefit of their experiences of leading under extreme pressure. For example, of the ten principles of war published by the British Army, the first two are: Selection and Maintenance of the Aim and Maintenance of Morale. An understanding of these in a military context can be very helpful in transferring their obvious applicability into business life.

A further illustration of this point is that the style of leadership in the British Army is no longer purely didactic leaving little room for subordinate decision making. The modern British Army, through its philosophy of Mission Command, empowers its leaders at all levels to make fast and effective decisions within a broad strategic framework. Again, a very applicable concept to business life.

Feedback from all our programmes demonstrates that ‘the Sandhurst experience’ has a direct and positive impact back at the workplace. As one of our delegates said: “…the impact of being at Sandhurst with IDG was profound. You couldn’t fail to be inspired by the general atmosphere and history of the place. It forced me to raise my game.” No leadership model, experiential leadership activity or text book can capture the atmosphere created here: an outstanding place to consider leadership, followership and partnership – where authentic leadership values count above all else.

“We were looking for a programme that would enable our senior leaders to move beyond what they thought was possible, to be able to drive our business forward faster, more effectively and sustainably. The programme developed and delivered by IDG at the Royal Military Academy Sandhurst (RMAS) achieved this and much more. For many of our delegates the programme has proven to be a profound experience, helping them to re-shape their leadership toolbox, interpersonal behaviour and strategic thinking skills.”

Steve Kelsey – Global Head of Learning and Development, ESAB

Help for Heroes and the Sandhurst Business Challenge


Danny Neil (l) and Jake Meyer (r) accept a Help For Heroes Award on behalf of IDG.

We regularly organise a two-day challenge at Sandhurst in aid of Help for Heroes where organisations are pitted against each other over a series of mental, physical and commercial challenges, culminating in a race to save their ‘Hero’ by navigating Sandhurst’s famous assault course, rafting across the lake and finishing an exhilarating two days by crossing the finish line in front of Old College.

The main aim of the event is to raise money for the Help for Heroes Charity, and has seen teams from organisations such as RBS, Aon, Lloyds Banking Group, Sodexo, Thames Valley Police, BT, HSBC and Linklaters, participate. We organisethe Challenge as part of our commitment to Corporate Social Responsibility.

Mark Elliot, Help for Heroes’ Head of External Operations paid tribute to everyone involved by saying:

“On behalf of Help For Heroes, I would like to thank everyone from the Inspirational Development Group and all of the participants who worked so very hard to run the first ‘Sandhurst Business Challenge’. To have raised such a huge sum, is something to be very proud of. Every single penny will help those men and women who have been injured in the service of our country – real heroes. Thank you so very much, you are an inspiration, keep it going.”

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