CASE STUDY    

Module for Executive MBA Programme

An innovative partnership with a leading business school to augment their world-class full-time MBA programme with a leadership module

  CASE STUDY    

Module for Executive MBA Programme

An innovative partnership with a leading business school to augment their world-class full-time MBA programme with a leadership module

Overview

A partnership with Cass Business School to augment their full time MBA curriculum with a three-day residential course at the Royal Military Academy Sandhurst that focuses on developing pure leadership skills with experiential learning.

Client

Cass Business School is one of Europe’s leading business schools and in the global elite of schools that hold the gold standard of ‘triple-crown’ accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS). Based in London, it is part of a foundation that has supported education since 1710. It blends cutting-edge theory and practice, and inspires leadership through knowledge creation, education and community partnerships.

Challenge

In developing their world-class Leadership MBA programme, Cass were looking to add an additional programme element that would enable their students to put leadership skills into practice in a variety of practical situations. They were seeking a partner with a unique and proven leadership development methodology, who would also have the flexibility to be able to tailor it to meet the specific needs of their MBA students. Finally, they wanted something special, inspiring and unique that would enhance the MBA programme and differentiate them from their competitors.

 

Solution

In partnership with the professional development team at Cass, IDG designed a three-day learning event staged at the British Army’s world-renowned Royal Military Academy Sandhurst. Comprised of a mixture of central presentations from a variety of experts, group tasks, and practical activities, students are taught to put leadership skills into practice in a variety of practical situations. Having taught leadership excellence for over 200 years, the Academy provides unique and inspiring surroundings that help raise the collective bar.

Students engage in plenary sessions about leadership theory, delving into the characteristics of effective leadership, the indicators of leadership potential and the process of building personal brand and positive politics.

In a series of outdoor group challenges students experimented with the theories and concepts they’d discussed, exploring their current leadership approach, trying new behaviours and receiving valuable feedback from their peers and IDG facilitators.

Results

The IDG/Sandhurst element was first introduced to the Cass Business School MBA programme in 2013 and has been an integral part ever since, achieving consistently excellent Kirkpatrick results from the participants.

In addition, IDG’s ongoing relationship with Cass has led to it becoming a key partnership.

Overall

Facilitator Effectiveness

Performance Objectives

Personal development

  CLIENT FEEDBACK    

The Achieving Your Potential programme at Sandhurst was a great success. The opportunity for students to put theory in to practice, experiment with different leadership behaviours and receive feedback from the highly experienced coaches and professional development experts from IDG will prove to be invaluable. The programme supports our employability skills agenda and ensures that Cass will continue to produce highly effective business leaders.

  PARTICIPANT FEEDBACK    

IDG provided us with a great experience at Sandhurst. It was a fantastic place to learn about leadership, following in the footsteps of countless army officers who had done just the same. We were encouraged to think of business leadership through a military lens which allowed the synergies between the two environments to become clear.

 

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